Introduction
Ward Goodman, an accounting firm in Southern England, specialises in delivering exceptional services in Accounting, Wealth Managers, Financial Planners and Tax Advisors whilst fostering a strong sense of community among its clients and the local Dorset community.
What We Did
Atomic was tasked with streamlining the cluttered existing sitemap, ensuring that clients could easily find their desired services within two clicks and quickly contact Ward Goodman’s customer service with their needs. In addition, Atomic designed a visually appealing, minimalist website that prevented content overload, making it easy for users to engage. The design focused on building trust and showcasing expertise, while also being optimised for SEO to drive traffic and generate inquiries for the service pages. The result was a user-friendly, efficient platform that enhanced the client experience and supported business growth.
The Results
Result
Atomic delivered impressive results by optimising the website to enhance both user experience and lead generation. First, Atomic conducted a thorough analysis of the website’s performance, implementing key PageSpeed optimisation measures to improve loading times and overall efficiency. They also carried out a detailed audit of the sitemap, identifying redundant pages and confusing navigation paths. By streamlining and reorganising the content hierarchy, clients could easily find the services they needed. A clear, user-friendly navigation menu was introduced, ensuring that clients could access their desired service within two clicks from the homepage, while improved labelling further enhanced the user experience. Atomic strategically placed call-to-actions (CTAs) throughout the services pages, enabling customers to contact Ward Goodman effortlessly at any stage. Throughout the sitemap refinement, SEO was carefully considered, ensuring that existing search engine rankings were preserved and lead generation remained robust. This comprehensive approach resulted in a more streamlined, accessible, and efficient website.
What
WARD GOODMAN
Says
