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Introduction
Mally’s Crafts is a print and design eCommerce business based in the UK, specialising in handcrafted wedding stationery and bespoke signage. They offer a diverse selection of products, including welcome signs, table plans, ring boxes, cake toppers, guest books, place cards, menus, and more, catering to couples looking for personalised, high-quality wedding accessories.With over five years of industry expertise, Mally’s Crafts takes pride in providing both ready-to-personalise collections and fully bespoke designs, allowing customers to tailor every detail to their vision. Their products are meticulously handcrafted, ensuring an exceptional blend of quality, elegance, and affordability.
What We Did
Atomic Digital Marketing carried out a comprehensive revamp of Mally’s Crafts’ website, refining both branding and functionality to enhance user engagement. This included:
- Logo Redesign – modernising the brand’s identity while maintaining its recognisability.
- Website Design & Development – delivering a sleek, intuitive, and visually appealing interface.
- UX/UI Enhancements – improving navigation and layout to drive conversion rate optimisation (CRO), making Mally’s Crafts stand out as a market leader in the wedding stationery industry.
LOGO
The Challenge
One of the primary branding challenges was modernising the logo while preserving brand identity. With Mally’s Crafts already having a strong social media presence, it was crucial that the logo update felt like an evolution rather than a complete redesign.
The Brand
Atomic Digital Marketing leveraged the existing connection between the ‘M’ and ‘C’ in the brand’s logo, subtly refreshing its structure while introducing a new, sophisticated colour palette. This new identity was then consistently rolled out across the website and marketing materials, reinforcing a cohesive and recognisable visual brand.
Website
The Challenge
Mally’s Crafts’ existing website suffered from a cluttered navigation structure, making it difficult for users to explore products and complete purchases efficiently. Atomic Digital Marketing needed to streamline the user journey, working closely with the client to refine the sitemap and improve accessibility. Additionally, the website required a stronger visual identity, including carefully selected imagery that truly represents Mally’s Crafts’ artisan craftsmanship. Social proof was another key area for improvement, with a need to enhance customer trust and credibility through compelling visuals and testimonials.
The Solution
To address these challenges, Atomic Digital Marketing implemented a strategic overhaul focused on: User-Friendly Navigation – restructuring the sitemap, refining product categories, and improving mobile compatibility for a seamless browsing experience. Stronger Brand Identity – selecting high-quality imagery that authentically showcases the handcrafted nature of Mally’s products. Enhanced Social Proof – integrating real customer testimonials and user-generated content, boosting credibility and engagement. These refinements resulted in a website that is more intuitive, visually engaging, and optimised for conversions, ensuring an enhanced user experience from first visit to final purchase.
The Results
Result
The revamped website and branding successfully achieved a sleek, modern design, enhancing Mally’s Crafts’ credibility and professionalism. The improved user journey allows customers to browse and shop with ease, creating a seamless and enjoyable experience. Additionally, the integration of stronger social proof, including customer testimonials and high-quality imagery, has increased trust and engagement. These enhancements have also led to improved conversion rate optimisation (CRO), driving higher conversions and boosting brand awareness within the wedding stationery industry.
What
Mally's Crafts
Says
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