Mally's Crafts

We redesigned Mally’s Crafts’ website, refining its visual identity, improving navigation, and enhancing the shopping experience to drive engagement and boost sales.

Introduction

TECHNOLOGIES
Webflow, Figma, Adobe Illustrator, Adobe Photoshop
Location
United Kingdom

Mally’s Crafts is a print and design eCommerce business based in the UK, specialising in handcrafted wedding stationery and bespoke signage. They offer a diverse selection of products, including welcome signs, table plans, ring boxes, cake toppers, guest books, place cards, menus, and more, catering to couples looking for personalised, high-quality wedding accessories.With over five years of industry expertise, Mally’s Crafts takes pride in providing both ready-to-personalise collections and fully bespoke designs, allowing customers to tailor every detail to their vision. Their products are meticulously handcrafted, ensuring an exceptional blend of quality, elegance, and affordability.

The revamped website and branding successfully achieved a sleek, modern design, enhancing Mally’s Crafts’ credibility and professionalism. The improved user journey allows customers to browse and shop with ease, creating a seamless and enjoyable experience.

Additionally, the integration of stronger social proof, including customer testimonials and high-quality imagery, has increased trust and engagement. These enhancements have also led to improved conversion rate optimisation (CRO), driving higher conversions and boosting brand awareness within the wedding stationery industry.

Highly recommend this company – they took over my website with no hesitation and I’ve not had an issue since they took over.

ATOMIC’S
ACHIEVEMENTS

  • 100 x
    Page User Retention
  • 400 %
    Increase in Organic Leads
  • 5 Star
    Client Review on Clutch

READY TO START A PROJECT WITH US?

ATOMIC’S
ACHIEVEMENTS

  • 100 x
    Page User Retention
  • 400 %
    Increase in Organic Leads
  • 5 Star
    Client Review on Clutch

The Challenge

One of the primary branding challenges was modernising the logo while preserving brand identity. With Mally’s Crafts already having a strong social media presence, it was crucial that the logo update felt like an evolution rather than a complete redesign.

Our work

Atomic Digital Marketing carried out a comprehensive revamp of Mally’s Crafts’ website, refining both branding and functionality to enhance user engagement. This included:

  • Logo Redesign – modernising the brand’s identity while maintaining its recognisability.
  • Website Design & Development – delivering a sleek, intuitive, and visually appealing interface.
  • UX/UI Enhancements – improving navigation and layout to drive conversion rate optimisation (CRO), making Mally’s Crafts stand out as a market leader in the wedding stationery industry.

The Brand

Atomic Digital Marketing leveraged the existing connection between the ‘M’ and ‘C’ in the brand’s logo, subtly refreshing its structure while introducing a new, sophisticated colour palette. This new identity was then consistently rolled out across the website and marketing materials, reinforcing a cohesive and recognisable visual brand.

Highly recommend this company – they took over my website with no hesitation and I’ve not had an issue since they took over.

Malandra Casey

Chief Executive Officer

RESULTS

The revamped website and branding successfully achieved a sleek, modern design, enhancing Mally’s Crafts’ credibility and professionalism. The improved user journey allows customers to browse and shop with ease, creating a seamless and enjoyable experience.

Additionally, the integration of stronger social proof, including customer testimonials and high-quality imagery, has increased trust and engagement. These enhancements have also led to improved conversion rate optimisation (CRO), driving higher conversions and boosting brand awareness within the wedding stationery industry.

READY TO START A PROJECT WITH US?

The Challenge

One of the primary branding challenges was modernising the logo while preserving brand identity. With Mally’s Crafts already having a strong social media presence, it was crucial that the logo update felt like an evolution rather than a complete redesign.

THE BRAND

Atomic Digital Marketing carried out a comprehensive revamp of Mally’s Crafts’ website, refining both branding and functionality to enhance user engagement. This included:

  • Logo Redesign – modernising the brand’s identity while maintaining its recognisability.
  • Website Design & Development – delivering a sleek, intuitive, and visually appealing interface.
  • UX/UI Enhancements – improving navigation and layout to drive conversion rate optimisation (CRO), making Mally’s Crafts stand out as a market leader in the wedding stationery industry.

The Brand

Atomic Digital Marketing leveraged the existing connection between the ‘M’ and ‘C’ in the brand’s logo, subtly refreshing its structure while introducing a new, sophisticated colour palette. This new identity was then consistently rolled out across the website and marketing materials, reinforcing a cohesive and recognisable visual brand.

WEBSITE &
MOBILE APP

OUR APPROACH

To address these challenges, Atomic Digital Marketing implemented a strategic overhaul focused on: User-Friendly Navigation – restructuring the sitemap, refining product categories, and improving mobile compatibility for a seamless browsing experience.

Stronger Brand Identity – selecting high-quality imagery that authentically showcases the handcrafted nature of Mally’s products. Enhanced Social Proof – integrating real customer testimonials and user-generated content, boosting credibility and engagement. These refinements resulted in a website that is more intuitive, visually engaging, and optimised for conversions, ensuring an enhanced user experience from first visit to final purchase.

Highly recommend this company – they took over my website with no hesitation and I’ve not had an issue since they took over.

Malandra Casey

Chief Executive Officer

RESULTS

The revamped website and branding successfully achieved a sleek, modern design, enhancing Mally’s Crafts’ credibility and professionalism. The improved user journey allows customers to browse and shop with ease, creating a seamless and enjoyable experience.

Additionally, the integration of stronger social proof, including customer testimonials and high-quality imagery, has increased trust and engagement. These enhancements have also led to improved conversion rate optimisation (CRO), driving higher conversions and boosting brand awareness within the wedding stationery industry.

ATOMIC’S
ACHIEVEMENTS

  • 100 x
    Page User Retention
  • 400 %
    Increase in Organic Leads
  • 5 Star
    Client Review on Clutch

The Challenge

One of the primary branding challenges was modernising the logo while preserving brand identity. With Mally’s Crafts already having a strong social media presence, it was crucial that the logo update felt like an evolution rather than a complete redesign.

OUR APPROACH

Atomic Digital Marketing carried out a comprehensive revamp of Mally’s Crafts’ website, refining both branding and functionality to enhance user engagement. This included:

  • Logo Redesign – modernising the brand’s identity while maintaining its recognisability.
  • Website Design & Development – delivering a sleek, intuitive, and visually appealing interface.
  • UX/UI Enhancements – improving navigation and layout to drive conversion rate optimisation (CRO), making Mally’s Crafts stand out as a market leader in the wedding stationery industry.

Highly recommend this company – they took over my website with no hesitation and I’ve not had an issue since they took over.

Malandra Casey

Chief Executive Officer

RESULTS

The revamped website and branding successfully achieved a sleek, modern design, enhancing Mally’s Crafts’ credibility and professionalism. The improved user journey allows customers to browse and shop with ease, creating a seamless and enjoyable experience.

Additionally, the integration of stronger social proof, including customer testimonials and high-quality imagery, has increased trust and engagement. These enhancements have also led to improved conversion rate optimisation (CRO), driving higher conversions and boosting brand awareness within the wedding stationery industry.

ATOMIC’S
ACHIEVEMENTS

  • 100 x
    Page User Retention
  • 400 %
    Increase in Organic Leads
  • 5 Star
    Client Review on Clutch

READY TO START A PROJECT WITH US?

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