Tilers Tools

INTRODUCTION

Tilers Tools, part of the Aquacut Limited Group, specialises in providing a comprehensive range of high-quality tools and equipment for professional tilers, landscapers, and builders across the UK and Ireland. Their extensive selection includes cutting-edge solutions for large format tile handling, diamond wheels for precise shaping and finishing, and a variety of tiling consumables.

THE CHALLENGE

Tilers Tools was grappling with several digital hurdles: their online visibility suffered due to poor organic traffic, a consequence of underdeveloped SEO practices. Their PPC efforts were lagging, failing to capture the potential of digital ad spaces effectively. Moreover, the website’s outdated UX and UI design contributed to low conversion rates, as it didn’t engage or retain the modern consumer effectively. This combination of factors led to challenges in client retention and higher cart abandonment rates, hindering the growth and online success of their business.

THE SOLUTION

The solution involved a major overhaul of the site with significantly enhanced UX/UI designs, alongside cutting-edge SEO to boost organic Google rankings. We also executed potent PPC and Paid Ads campaigns across Facebook, Bing, and Google Ads, achieving an impressive ROAS of 10+ in just four months. Additionally, our strategy included clever automated email marketing, aimed at increasing Average Order Value (AOV), enhancing client retention, and reducing cart abandonment, thereby streamlining the customer journey and bolstering overall online performance.