WORK/E-COMMERCE

Mally’s Crafts

Web DevelopmentUI/UX DesignBrandingConversion Rate Optimisation
Mally’s Crafts - Website Rede sign & Brand Modernisation
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Mally’s Crafts - Website Rede sign & Brand Modernisation

Mally’s Crafts needed to modernise their logo and website without losing existing brand identity, while improving user experience and conversion rates. Maintaining consistency across digital channels and leveraging their strong social media presence were critical. The shopping experience required optimisation for both engagement and sales growth.

Years of industry expertise
Increase in online sales
Improvement in mobile user experience
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Webflow
Figma
Adobe Illustrator
Adobe Photoshop
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Desktop View 1
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Engineered for Performance

Logo Redesign

Modernised the logo while preserving core brand elements to ensure recognisability.

Website Design & Development

Delivered a sleek, intuitive website interface aligned with the new brand identity.

UX/UI Enhancements

Refined navigation, layout, and mobile compatibility to optimise user experience and increase conversions.

Social Proof Integration

Implemented customer testimonials and user-generated content to boost credibility and engagement.

Product Categorisation

Restructured product categories for seamless browsing and improved customer journey.

Atomic Digital Labs executed a strategic overhaul of Mally’s Crafts’ website, delivering a modernised logo and cohesive visual identity that preserved brand recognition. We restructured the site’s navigation and refined product categories to improve usability, especially on mobile devices. High-quality imagery and real customer testimonials were integrated to strengthen authenticity and trust. These enhancements resulted in a visually appealing, intuitive platform optimised for higher conversions and improved engagement.

"Highly recommend this company – they took over my website with no hesitation and I’ve not had an issue since they took over."
M
Malandra Casey
Chief Executive Officer @ Mally’s Crafts
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