Introduction
The Cosmetic Dental Gallery offers a large range of bespoke, premium dental services including cosmetic dentistry, specialist dentistry and general dentistry. They have two clinics located in Greenwich and Battersea. Their range of dental specialties allows them to provide a bespoke dental service to clients with many specialists under one roof.
What We Did
The Cosmetic Dental Gallery had the challenge of poor organic traffic from their new and old sites. Their two locations had a prospective website for each, with Battersea suffering from very low back links and poor search engine results.
Atomic created a full website audit for both Greenwich and Battersea and came up with a digital marketing road map for Cosmetic Dental including SEO, PPC, CRO Design, and Web development strategies. Our top priorities included merging the Battersea website with the Greenwich website and redesign key pages for a more seamless user experience.
For SEO, we produced a keyword strategy and optimised the newly developed website for search engine ranking. From FAQs to top dentistry service pages, we optimised each page with keywords, relevance, and user experience in mind. A new menu navigation was implemented to improve user experience and reduce the overwhelm of so many dentistry services to look through.
We also implemented a PPC strategy for Google and Facebook Ads in order to bring more paid traffic to the Cosmetic Dental Gallery’s new website. While this strategy has only just been implemented, we are already seeing positive results in click through rates and conversions from paid ads. We will continue to maintain and optimise ads each month to continue an upward curve in metrics.
The Results
Result
Within 3 months, The Cosmetic Dental Gallery saw an increase in organic sessions to 16.34% and overall sessions increased by 87.80%.
Monthly impressions also grew by 41.61%.
The average position on Google moved down by -10.62%, ranking higher on search results.
The first month of Google Ads also saw a Click Through Rate of 13.43%. As a result of the new website, their bounce rate decreased by 68.43%.
What
The Cosmetic Dental Gallery
Says
