MULTI SIGNS

Introduction

Multi-Signs is a well established Signage & Graphics company based in Ringwood. Established in 1974 they offer a professional and personable service, taking care of business’ appearance and visual identities. Providing all aspects of signage from building and vehicle branding, way-finding and functional signage, industrial & office internal signage to bespoke items for members of the public.

What We Did

Atomic developed a visually striking new website with an enhanced user experience to boost lead generation. The design highlights Multi-Signs’ core services, focusing on their expertise in signage solutions. By incorporating social proof, the website demonstrates why Multi-Signs has successfully been in business for 50 years and continues to thrive. Testimonials and case studies are strategically placed to build trust and showcase the company’s long-standing reputation for quality. This improved user journey, combined with the emphasis on proven success, is aimed at attracting potential clients and reinforcing the credibility of Multi-Signs’ leading services.

The Challenge

Multi-Signs approached Atomic requiring a significant upgrade of the UX and UI of the website to accurately reflect their business services. Multi-Signs boasted over 30 services, and the former website solely relied on the navigation bar for users to locate these services. However, each service page was severely lacking, displaying only images of past work without any content to enhance the user experience, thus detrimentally affecting their SEO.

The Solution

Atomic designed a new mega menu to enhance customer navigation and streamline access to services. Emphasising imagery and social proof, the menu highlights the quality of offerings and builds trust with potential customers. By showcasing testimonials and visual elements, Atomic aims to reinforce credibility and create a more engaging user experience. This thoughtful design is intended to not only improve ease of navigation but also to guide visitors towards signing up. The combination of appealing visuals and authentic customer feedback strengthens the overall brand presence, encouraging users to explore services and take action.

The Results

Result

Atomic has created a visually impressive new website with an improved user experience designed to drive lead generation. The site showcases Multi-Signs’ key services, with a strong focus on their expertise in signage. By incorporating social proof, the website highlights why Multi-Signs has remained successful for over 50 years. Customer testimonials and case studies were seamlessly integrated to build trust and demonstrate their long-standing reputation for quality. With a smoother user journey and an emphasis on their proven track record, the design aims to attract new clients for lead gerneration and reinforce Multi-Signs’ position as a leading industry provider.