Introduction
For over 130 years, Heppenstalls has been providing quality legal services to clients in the New Forest. Accredited by the Law Society’s Conveyancing Quality Scheme, Heppenstalls demonstrates a strong commitment to excellence. Heppenstalls offers assistance with buying or selling property, preparing wills, tax planning, or managing your affairs during your life and after death back by their professional and knowledgable team.
What We Did
Atomic delivered a comprehensive design transformation for Heppenstalls, focusing on modernising their online presence and enhancing user engagement. The project began with detailed user journey mapping through wireframes, followed by an in-depth analysis of top competitors in the legal industry in Lymington, ensuring that Heppenstalls’ services were uniquely positioned. Fresh UI designs and animations were then crafted, bringing a contemporary feel to their digital presence. Finally, we meticulously developed these designs to ensure a seamless, engaging user experience that would resonate with both current and prospective clients whilst ensuring that all of the pages were SEO optimised.
The Challenge
Atomic faced the challenge of modernising a website that carried over a century of reputation, embedded in a vast amount of text. The primary difficulty lay in distilling and organising this extensive content in a way that highlighted Heppenstalls’ core services without losing the depth and history that underpinned their brand. The existing website was dense with information, making it difficult for users to easily navigate and identify the most relevant services. Atomic needed to strategically restructure the content to ensure that the website was both user-friendly and reflective of Heppenstalls’ long-standing legacy. This involved carefully separating and prioritising key services while maintaining the richness of the firm’s history and reputation.
The Results
The Solution
Atomic implemented several key strategies to enhance Heppenstalls’ website and user experience. First, we ensured that each service page was just one click away, with clear layouts detailing what each service entailed and why clients should trust Heppenstalls, supported by testimonials and client logos. Additionally, we focused on establishing credibility by highlighting the team’s experience and accreditations, particularly on the About page, which underscored the firm’s long-standing reputation as a trusted solicitor. Finally, we introduced an easy-to-fill enquiry form, allowing potential clients to quickly reach out with questions or to book a service at any time.
What
HEPPENSTALLS SOLICITORS
Says
