BrandSpeak

Introduction

Brandspeak is a leading UK market research agency with a strong reputation. They specialise in both quantitative and qualitative research across various industries. They’ve worked with well-known clients like Ericsson, the NHS, and Vision.

The Challenge

Brandspeak aimed to attract larger brands by enhancing their online presence. We focused on technical and on-page SEO to optimise their service pages with high-impact keywords, setting us apart from competitors. Additionally, we tackled their high Bounce Rate by improving web design, content, and UX/UI for a more engaging website experience. We strategically designed pages for local keywords while avoiding content duplication.

The Solution

We started by optimising service pages and focusing on critical keywords that drove Brandspeak’s business. We emphasised niche authority through quality content, improving their content strategy. By prioritising the customer journey, page design, and targeted keywords, we boosted conversions for larger brands.

With limited resources, we initially concentrated on one key service, gradually expanding to strengthen their knowledge base and improve internal linking. The result? Brandspeak now ranks on page 1 for essential service and overall keywords in their niche. Our strategy has set them on the path to becoming a recognised industry authority in their core domain.