Building Scalable Web Applications With AWS

February 28, 2025
7 minutes
AWS Costs

You know your business needs a web application. It is the fastest ticket to growth in 2025, but which provider should you choose?

Amazon Web Services (AWS) is built with your long-term scalability in mind. It addresses the issue of overprovisioning/underprovisioning with resources, and automates changes so you don’t even have to consider the architecture day-to-day.

Why Scalability Matters for Web Applications

AWS has emerged as the leading platform for building scalable web applications. 

Its infrastructure is designed for elasticity, freeing you up to focus on scaling without the headache of limited resources. Automatically adjusting resources based on demand, AWS uses a model where you only pay for what you use. But if you do run into unexpected traffic surges, the application will remain responsive by adjusting resources automatically.

Without proper scalability planning, even the best applications collapse under increased demand. Do you really want to contend with: 

  • Slow page load times during traffic spikes
  • Database bottlenecks as transaction volumes increase
  • Memory limitations when handling concurrent users
  • Resource constraints affecting critical business operations

Probably not. 

Websites are revenue generating behemoths, and a web application only strengthens that. It’s important to get it right, and bake in scalability from the start.

How AWS Helps You Build Scalable Web Applications

1. Compute & Elastic Scaling

Amazon EC2 & Auto Scaling

Amazon EC2 provides scalable compute capacity, with Auto Scaling Groups (ASGs) dynamically adjusting instances based on traffic and performance metrics. This ensures reliability during demand spikes while avoiding unnecessary costs. EC2 offers flexible pricing:

  • On-Demand Instances: Pay-as-you-go for flexibility.
  • Reserved Instances: Up to 72% discounts for long-term commitments.
  • Spot Instances: Up to 90% savings by utilizing unused AWS capacity, best for fault-tolerant workloads.

AWS Lambda & Serverless Scaling

AWS Lambda enables event-driven, serverless computing, scaling automatically to handle requests without managing infrastructure. This pay-per-execution model is ideal for:

  • Microservices handling specific tasks.
  • APIs that require rapid scaling.
  • Event-driven workflows like file uploads and database updates.

Elastic Load Balancing (ELB) for Traffic Distribution

ELB distributes traffic across multiple resources for high availability and fault tolerance. AWS provides:

  • Application Load Balancer (ALB): Best for HTTP/HTTPS traffic with advanced routing (path-based, host-based).
  • Network Load Balancer (NLB): Ultra-fast performance for TCP/UDP applications.
  • Gateway Load Balancer (GWLB): Routes traffic through security appliances like firewalls.

By splitting resources across different areas, AWS’s infrastructure naturally acts with UX in mind. UX/UI is crucial for your web app, and AWS reflects that philosophy in its own architecture.

2. Scalable Storage & Databases

Amazon RDS & Aurora: Managed Relational Databases

Amazon RDS simplifies database management with automated scaling, backups, and maintenance, ensuring 99.99% availability through Multi-AZ deployments.

Aurora, AWS’s high-performance MySQL/PostgreSQL-compatible database, offers:

  • 5x MySQL & 3x PostgreSQL performance, auto-scaling up to 128TB.
  • Replication across three availability zones, ensuring durability.
  • Global Database for low-latency worldwide reads.

Ideal for high-traffic web applications requiring fast, highly available relational databases.

Amazon DynamoDB: Serverless NoSQL Scaling

DynamoDB is AWS’s serverless NoSQL database, offering single-digit millisecond performance at any scale.

  • On-demand scaling adjusts throughput automatically, eliminating capacity planning.
  • DAX (DynamoDB Accelerator) reduces read latency to microseconds.
  • Global Tables enable multi-region, low-latency replication.

Amazon S3: Scalable Object Storage

Amazon S3 provides virtually unlimited object storage with 11 nines (99.999999999%) durability across AWS availability zones.

Cost Optimization with intelligent-tiering & lifecycle policies:

  • Intelligent-tiering automatically moves data between tiers, reducing costs by up to 40%.
  • Lifecycle policies automate transitions to lower-cost storage or deletion of outdated objects.

Perfect for handling large-scale media, backups, and data archiving efficiently.

Build a Web Application for the Long-Haul

Amazon Web Services may not be the cheapest or simplest option when you’re first looking to build a web app - but it’ll be your best option in the long-term. Often, outsourcing your design and development to an agency can take the burden away from your team in using AWS from scratch. 

AWS automates scaling within your web apps’ architecture, allowing your business to grow without any resource limitations.

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FAQs

1. Why is scalability important for web applications?

Scalability ensures that a web application can handle increased traffic without performance issues, downtime, or excessive costs. AWS provides elastic infrastructure that automatically adjusts to workload demands, making it a leading choice for scalable applications.

2. Which AWS services help with scaling web applications?

Key services include EC2 Auto Scaling for dynamic compute resources, AWS Lambda for serverless scaling, Elastic Load Balancing (ELB) for traffic distribution, Amazon RDS & Aurora for database scaling, and Amazon S3 for cost-effective storage.

3. How does AWS Auto Scaling work?

AWS Auto Scaling monitors key metrics like CPU usage and automatically adds or removes compute instances to maintain optimal performance. It helps balance costs by ensuring resources are only used when needed.

4. What is the difference between vertical and horizontal scaling in AWS?

  • Vertical scaling (Scaling Up) increases resources (CPU, RAM) of a single instance.
  • Horizontal scaling (Scaling Out) adds multiple instances to distribute traffic.
    AWS supports both, but horizontal scaling with load balancers is generally preferred for high availability and fault tolerance.

5. How does AWS help reduce costs while scaling applications?

AWS offers pay-as-you-go pricing, Reserved Instances for predictable workloads, Spot Instances for cost savings on unused capacity, and serverless options like AWS Lambda, where you only pay for execution time.

Rachel Huck
Digital 360 Account Manager

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