In a digital universe that relentlessly drives towards more immersive, interactive and consumer-centric processes, few companies are more important than those focused on content management systems (CMS) - and there aren't many better to employ than Kentico. Atomic Digital Labs, a responsible digital solutions partner that works to provide innovative digital services for clients, showcases Kentico as the foundation for building world-class digital web and app experiences. This post dives deep into understanding Kentico - its mechanism, benefits and how it empowers digital transformation of industries into Steve Jobs version of digital brilliance. What is Kentico? Kentico is proprietary web content management software offering comprehensive digital experience management capabilities across multiple channels, including the web, social media, and a company’s own e-commerce and intranet portals.
Key Takeaways:
- Kentico offers a versatile platform for web and app development, augmenting user experience through advanced features.
- The platform’s integration capabilities and comprehensive development tools make it a premier choice for businesses aiming for digital excellence.
What is Kentico?
It’s a fully integrated, feature-rich CMS, E-commerce and Online Marketing solution, that carries the manifesto for digital transformation on its shoulders. It is quick, powerful and agile, and blue-chip businesses use it to power their digital life. Say, for instance, that you’re looking for an Enterprise class CMS. Whatever your business requirements, Kentico delivers out-of-the-box functionality as well as providing a highly customisable framework, allowing you to create a unique technological environment for your business. Kentico is more than just a bunch of 1s and 0s, however. It is a blueprint for how businesses should create digital ecosystems that are seamless, scalable and secure, to support the digital lifestyles of multi-channel customers.
Why Kentico?
In an age where the online footprint of your brand is what defines it, Kentico acts as a core component of your digital strategy by offering a holistic approach to content management, digital marketing, providing the ability to create personalised user experiences, conversions and create a sense of community. Customisation of digital experiences for users can boost engagement with a brand by up to 40%, as found in the Digital Experience Report in 2021. With Kentico, developers and marketers have the most intuitive interface and one of the richest API integration capabilities allowing them to easily take advantage of these functionalities. Choosing Kentico also means choosing a Kentico agency. It will open up the world of standards and best practises so that you can be at the forefront of innovation.
If you have been researching Kentico, you might have stumbled upon Kentico Experience as well. I hear you asking: What's the difference?Kentico CMS and Kentico Xperience are both products developed by the web shop platform company Kentico Software. They cater slightly different needs and have evolved over time.Kentico CMS is an all-in-one content management system, which initially made a name for itself by offering a full suite of features to help businesses set up and manage websites, online stores and community sites with ease. Giving users a wide range of functionalities, it provided tools for web content management, e-commerce solutions and online marketing, as well as the ability to support social networking functionalities. The CMS – because it is available also for Microsoft’s competing CMS SharePoint – was praised for being not only highly flexible and easy to use, but also full of security features that developers and marketers alike are still in need for.Kentico Xperience is an evolution towards a more rounded digital experience platform (DXP) utilising all components of Kentico CMS, but combining it with upper technologies to cater to the needs of modern businesses. It aims to enable users to create, manage and optimise digital experiences across multiple channels to boost customer engagement, deliver personalised content, and measure and analyse the performance of digital initiatives. It offers advanced solutions for content management, digital marketing, e-commerce and online communities within a single integrated platform.In a nutshell, Kentico CMS is about content management and online marketing, while Kentico Xperience is about cultivating high-quality digital experiences that enable businesses to connect with their customers more effectively, personalise their experiences, and lead to superior results in the digital enterprise. For more information on this, please see the video below:
How does Kentico Work?
That’s where the power of Kentico’s design-engineered architecture comes in, glossing over the complex to make the impossible seem simple. Drawing on a coherent, intuitive interface, this CMS makes it simple to manage E-commerce and online marketing campaigns as easily as blog content. It’s a dream-come-true for developers and marketers alike. Using the power of AI, Kentico will tune content and marketing to the needs of the individual user. A Forrester report suggests this kind of intelligent content personalisation can see sales grow by as much as 15 per cent. With Kentico, businesses can tap into the potential.
What is it a Great Platform For?
With its unparalleled flexibility, Kentico has earned its reputation as the platform of choice for digital projects for int intranet portals, E-commerce stores and bespoke web applications.We help organisations in healthcare, education, finance and retail industries automate their operations, increase user engagement, secure sensitive data and be compliant with regulations. Kentico development services empower startup founders who are disrupting markets with new products and services to deliver their solutions to the market faster, with greater elasticity and strength.
For businesses embarking on the journey to the augmented and virtual future, a robust and adaptive digital foundation will become an essential ingredient of success. It is for this reason that such an award-winning digital experience platform as Kentico is uniquely positioned to evolve into the base on which the very next digital future can be built.
Yes, it is important to connect these applications and websites in order to provide a good experience for the user and to make the company's job as easy as possible. Here are several ideas on how and why Kentico CMS and Kentico Xperience can be used specifically here with a focus on integration:
Examples of Business Focused Kentico CMS and Xperience Solutions
E-Commerce Fashion Retailer
By utilising Kentico, an e-commerce fashion retailer can integrate all of the systems and platforms in their backend operations together with their e-commerce frontend. As an example, any kind of modifications made to the e-commerce site’s product listings can be automatically updated across all inventory management systems, customer relationship management (CRM) systems and payment gateways. This constant and real-time integration of data enables the retailer to ensure the accuracy of their product listings across all platforms, as well as to manage the stock levées, at all times.
Kentico Xperience builds even more on these abilities by adding marketing automation, social media and email marketing capabilities to the ecosystem, enabling you to leverage your efforts holistically to nurture customer relationships, more effectively manage customer journeys across all contact points, and deliver a truly customised experience. A social media engagement with the brand, for example, can orchestrate personalised email marketing and trigger content recommendations on the site related to the tone of the interaction. All channels operate as one to create a transcendentally delightful customer experience.
Educational Institution Offering Online Courses
An educational institution must integrate its website with Learning Management Systems (LMS) which provide course content to students; a student information system which handles enrollment and credentials registration, third-party educational tools, and more; allowing students a single access point to course materials, enrollment and communication with teachers, and streamlining the effort of managing course content, tracking students progress, communication with students for administrators and teachers.
By adding other popular features such as rich analytics, CRM and advanced content delivery systems to the learning system through Kentico Xperience for educational institutions, students can be presented with enriched, more personalised learning experiences with recommendations for courses, learning materials and communication tailored to their studying and learning progresses, interests and engagement levels. By further integrating the academic learning system with social media and other forums where students can interact, this should foster increased collaborative and engaging learning experiences that could go far beyond the staple LMSs.
Yet with Kentico’s integration functionality, businesses can provide a consistent, streamlined digital experience, whether that’s syncing stock levels with an online store, linking study content with pupils’ academic progress in an LMS, or targeting the same customers with personalised marketing experiences across several channels. This creates a synchronisation across a variety of Kentico CMS and Kentico Xperience-supported apps and websites, as well as external systems, producing not only a better user experience but also more efficient back-end processes, improving a business’s responsiveness to user needs.
In Conclusion
With the current pace of development in web and app creation, and as recent innovations in AR and VR continue to emerge, your company needs a CMS that will not merely be a trend, but be an example of the next horizon. The future has arrived at Atomic Digital Labs, and Kentico now embodies that next horizon of digital resilience, adaptability and innovation. Excellence is the way forward, and it isn’t merely the place you’ve reached, but the process of getting there. Partnering up with a Kentico development company means opening up that door to what’s possible, and pioneering paths that others will follow.
Thanks to Atomic Digital Labs, your way into the future is paved. Showcasing Kentico expertise, our Atomic Digital Labs lifts your digital assets, transforming them into game-changing forces of engagement, conversion, and customer satisfaction. Visit https://www.atomicdigitallabs.com.
