For over 20 years, Kentico has been developing and adapting its content-management-systems (CMS) to create user-friendly and insightful back-end systems that appeal to developers and marketers alike. It is the software of choice for a wide variety of industries, sectors and businesses, particularly for its ability to bring together website development, app development, email marketing, digital marketing, analytics and data. Today it has transcended into a fully fledged Digital Experience Platform (DXP)
But is Kentico the right solution for your business?
What is Kentico?
Kentico is a content-management-system, which is the backend system often used on digital channels such as websites or apps, to create pages, manage content & media and edit digital infrastructure such as appearance, code and interactive elements.
However, Kentico distinguishes itself against competitors by offering a software solution that combines the management of all a business’ digital channels, including your website, social media channels, e-commerce system, email marketing, mobile app and intranet portals.
Importantly, it is user-friendly for development teams, marketing teams and the end-user, making it an ideal off-the-shelf CMS for business to implement, as its features can be used immediately to begin a digital transformation project, or business expansion.
What is Xperience by Kentico?
Xperience by Kentico (XbyK) is the latest version of Kentico’s DXP solution. It follows on from the last version, Kentico 13, and is considered the platform of choice for current Kentico users to upgrade to, and for new users to start from.
XbyK contains all the features of previous Kentico versions, and more, allowing for even more robust ecommerce tools, digital marketing solutions, SEO potential and offering more security in an ever-hostile digital world. Importantly, the new XbyK platform features a user-friendly interface for developers, marketers and transformation leaders to easily manage their systems and spaces.
What is Kentico Xperience 13?
Kentico Xperience 13 is the previous version of Kentico’s DXP. The platform allows marketing teams to create personalised content for users, such as webpages, ecommerce products, emails, social media content and more. In Kentico’s dashboard, you are also able to view the data and analytics of any activity you have published.
Since it is now an older version, it doesn’t have as many robust features or updates as Xperience by Kentico, however current users can easily migrate to the new version to make use of these features on their current digital infrastructure.
How do I set up Kentico CMS?
Any user can book a demo of Kentico and begin exploring their CMS and DXP solutions almost immediately. But such a robust and expansive system can be overwhelming and intimidating for teams to pick up straight away.
Businesses will want to employ a Kentico CMS Agency, to help upgrade and transfer any existing websites and systems over to the new DXP, or to set an entirely new one up from scratch.
Atomic Digital Labs are a trusted Kentico Agency; we can help migrate you to Kentico, or set up your new website, app and ecommerce store on your preferred CMS. From there, our friendly team can provide ongoing management and support of your DXP, or assist in the transition and training for your team as you bring your Kentico management in-house.
Why do businesses choose Kentico?
In an age where the online footprint of your brand is what defines it, Kentico acts as a core component of your digital strategy by offering a holistic approach to content management, digital marketing and data analytics; providing the ability to create personalised user experiences, increase conversions and create a sense of community.
With Kentico you can integrate your systems, channels and analytics together, while matching your brand across each channel, and easily identifying what content is working to drive your business and revenue.
Customisation of digital experiences for users can boost engagement, and increase revenue, with a brand by up to 40%. Developers and marketers have the most intuitive interface and one of the richest API integration capabilities, allowing them to easily take advantage of these functionalities, creating websites and activity that is tailored to each user.
Do I need a Developer for Xperience by Kentico?
While Xperience by Kentico offers a flexible and modern platform, having a trusted Kentico development agency is highly recommended to get the most out of it.
Because Xperience is a comprehensive all-in-one system built on a strong technical foundation, it’s designed to be integrated into your broader digital setup. From the beginning, a kentico development company will help set up and tailor the platform to fit your existing systems, such as your CRM, eCommerce platform, or analytics tools. Its plug-and-play integrations and extensive API options make it incredibly adaptable, but that flexibility works best when guided by someone with the technical know-how.
Kentico stays continuously up to date with monthly improvements and adopts the latest technologies, such as .NET 8. While this ensures your solution remains modern and secure, it also means your team will benefit from someone who understands how to manage those updates smoothly and take advantage of new features as they’re released.
Even if you choose Kentico’s SaaS deployment, where infrastructure, backups, and monitoring are handled for you, your developer will play a key role in maintaining and customising the application to meet your evolving business needs.
Ultimately, Xperience by Kentico is designed for scalability and long-term growth. With the support of a Development Agency, you can fully unlock its potential, avoid disruption, and custom build a digital experience that’s perfectly aligned with your goals.
How does Kentico Work?
Kentico uses a combination of drag-and-drop features and a user-friendly dashboard to easily guide users towards the back-end actions they want to take. You can create pages, edit forms, set-up automations and workflows for personalised activity, manage data collection and analytics and more.
If you choose to work with a Kentico developer, they can also create headless CMS solutions to display your content across different front-end apps or websites using API integrations.
What kind of businesses use Kentico CMS and DXP?
With a powerful array of uses and customisation, it is no surprise that leading businesses across the world choose Kentico to manage their content securely. Here are some examples of the different sectors, industries and applications of Kentico as a business tool.
eCommerce Kentico websites
By utilising Kentico, an ecommerce platform can integrate all of their systems in their backend operations together with their e-commerce frontend. As an example, any kind of modifications made to the e-commerce site’s product listings can be automatically updated across all inventory management systems, customer relationship management (CRM) systems and payment gateways. This constant and real-time integration of data enables the retailer to ensure the accuracy of their product listings across all platforms, as well as to manage the stock levées, at all times.
Kentico Xperience builds even more on these abilities by adding marketing automation, social media and email marketing capabilities to the ecosystem, enabling you to leverage your efforts holistically to nurture customer relationships, more effectively manage customer journeys across all contact points, and deliver a truly customised experience. A social media engagement with the brand, for example, can orchestrate personalised email marketing and trigger content recommendations on the site related to the tone of the interaction.
NowyStyl is a great example of a kentico-built eCommerce site, showcasing their modern, clean branding with an easy-to-use website that showcases their range of furniture in a pleasant and user-friendly way.
Education Kentico websites
A good website for Education establishments, such as universities, schools and online learning platforms, needs to combine effective communications, enrolment options, and a user-friendly interface that allows teachers, students and donors alike to easily navigate their systems and take a key action, whether that is applying for a course, accessing learning material and contacting a member of staff.
Kentico offers a system that can be customised and integrated across a CRM, Learning management System (LMS), CMS and custom APIs, to synchronise those systems to work in tangent, and have one platform where back-end users can create effective activity and communications that engages those on the front-end. Transparency and usability are key for successful educational institutes, so it is no surprise that University of California San Diego chose Kentico as their DXP of choice for their extended studies site.
The website beautifully displays the branding and lifestyle of the university, with a site layout that is easily navigated for its core audiences.
Financial Kentico Websites
For those in the financial and fintech sectors, a Kentico website offers ease and security to ensure staff and customers alike can access your products and systems with peace-of-mind. It’s no surprise that Kentico was used to build BDO Capital Advisors website. For high-net worth individuals and those looking for financial services, they are likely time precious and efficient in their research, therefore a fast-loading website that can be easily navigated is vital for banks, lenders, accountants and fund managers looking to attract new clients.
Kentico provides modern-looking websites that can adapt to your business and its need, while appealing to new users with sleek, modern design that reflects your branding. Just ensure you have a dedicated Kentico developer who can implement changes for you and ensure your systems remain secure.
Other Kentico Websites
Kentico continues to be used across a variety of sectors, from Governments, to healthcare, hospitality, tourism, NGOs, charities, not-for-profits, manufacturing and more.
Whatever your industry, Kentico offers robust solutions for your digital channels.
How can I create or improve my website with Kentico?
If you’re currently using Kentico, or want to look into it as the CMS or DXP for your next website or project, then we recommend using a trusted Kentico developer who can design & development not just your front-end website, but the back-end CMS, to ensure that your customers and staff are both satisfied.
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