In the world of eCommerce platforms, Adobe Commerce stands out as one of the most powerful and flexible solutions available today. Formerly known as Magento Commerce, Adobe Commerce is a feature-rich platform that lets your businesses create seamless, scalable, and customisable digital storefronts and online shopping experiences. Whether you’re a mid-sized business or a global enterprise, Adobe Commerce offers the tools needed to thrive in a competitive digital marketplace.
Who Uses Adobe Commerce?
Adobe Commerce is ultimately an eCommerce system, so is most useful for businesses that have products and sales they want to make online. This could be B2C and DTC brands, or even B2B businesses. Adobe Commerce specialises in customisable, scalable and flexible solutions, meaning that your website and digital presence can be customised to your brand and user journey.
Businesses who tend to use Adobe Commerce include:
- Retail brands managing high product volumes and traffic such as Helly Hansen and Tesco Mobile
- Global companies needing multi-site, multi-language support, including Coca Cola!
- Businesses seeking deep customisation and integration with existing systems, such as HanesBrands
Other worldwide brands such as HP and Canon all trust Adobe Commerce as their eCommerce platform of choice, due to its ability large scale operations and customise its user journey.
What is Magento?
Magento is the open-source eCommerce platform on which Adobe Commerce is built. Initially launched in 2008, Magento became popular for its flexibility, developer-friendliness, and wide community support.
When Adobe acquired Magento in 2018, it rebranded the enterprise-level offering to Adobe Commerce while continuing to support the open-source version known as Magento Open Source.
Key differences between Magento Open Source and Adobe Commerce:
- Magento Open Source is free to use but requires more manual development and third-party services.
- Adobe Commerce includes advanced features like AI-driven product recommendations, B2B functionality, robust security, and cloud hosting.
For some businesses, Magento may be the ideal eCommerce system to start your digital shopfront or expand your current business, but it is advised to use an experienced web developer to help you get started so that your website works for you, and your customers.
Do I Need an Adobe Commerce Agency?
While Adobe Commerce is incredibly powerful, it’s also complex. For many businesses, working with an Adobe Commerce agency is the most effective way to get the most out of the platform.
Here’s why you should consider hiring an agency:
- Custom development: Tailor your ecommerce platform to match your business needs
- UX & UI design: Create a seamless, branded shopping experience that is appealing to customers and easy-to-use
- Ongoing support: Ensure security, updates, and performance optimisation to prevent your shop going down or technical errors from occurring
- Integrations: Connect Adobe Commerce with your CRM, ERP, marketing tools, and other internal business systems
If your team doesn’t have in-house expertise in Adobe Commerce development, partnering with a specialised agency can be a smart investment.
Can Adobe Commerce Integrate with my CMS?
Yes, Adobe Commerce can integrate with many popular CMS platforms, including WordPress, Drupal, and Adobe Experience Manager (AEM). These integrations allow businesses to manage content and commerce separately but deliver them together in a unified experience.
This is valuable for a website’s SEO to ensure your online store still ranks highly in search engines and gains valuable organic traffic. Your CMS can be used to create engaging content that informs, entertains and adds value to your users, while Adobe Commerce creates the shopfront with your available products and services available to purchase.
Take a look at the CMS for business our developers work with for inspiration of where your Adobe Commerce can integrate.
How Much Does Adobe Commerce Cost?
The cost of Adobe Commerce varies based on your business size, revenue, and infrastructure needs. Pricing is not publicly listed in detail but is typically based on your Gross Merchandise Value (GMV) and average order volume.
Some estimates claim costs can start from around $22,000 per year (Approx £16,500) per year, but the truth is that it completely depends!
Keep in mind your developer costs as well, as a good web developer will ensure your site is set up to achieve the most sales and will offer cost-effective solutions and services.
Remember that your online sales are nothing without a solid ecommerce platform, some case studies have shown 100%+ increases in revenue for businesses that switch to Adobe Commerce!
For a more accurate quote on price, use an Adobe Commerce partner agency like Atomic Digital Labs.
Can Adobe Commerce Be Used to Make Apps?
Yes, Adobe Commerce can be used as the backend for mobile and progressive web apps (PWAs). While it doesn’t offer native mobile app development out-of-the-box, it does support:
- Headless architecture (via GraphQL and REST APIs)
- PWA Studio, Adobe’s own toolset for building fast, app-like shopping experiences
- Integration with third-party mobile app frameworks like React Native, Flutter, or Ionic
This means businesses can deliver responsive, mobile-first experiences powered by Adobe Commerce while using modern front-end technologies.
What Business Systems Can Adobe Commerce Be Used With?
Adobe Commerce is highly extensible and can be integrated with a wide range of systems across your digital ecosystem, including:
- Content Management Systems (CMS): WordPress, Drupal, Adobe Experience Manager
- Customer Relationship Management (CRM): Salesforce, HubSpot, Zoho
- Enterprise Resource Planning (ERP): SAP, Oracle, NetSuite, Microsoft Dynamics
- Payment Gateways: PayPal, Stripe, Braintree, Adyen
- Shipping & Logistics: FedEx, UPS, DHL, ShipStation
- Marketing Tools: Mailchimp, Klaviyo, Adobe Marketing Cloud, Google Analytics
Its modular and API-friendly architecture makes Adobe Commerce one of the most versatile platforms for integrating multiple business tools in one place.
It is best to use a web development agency that understands how to seamlessly integrate your systems, to ensure that every department benefits and to streamline your operations.
What Marketing Tools Does Adobe Commerce Have?
Adobe Commerce includes a robust suite of marketing tools to help businesses attract, engage, and convert customers. These tools include:
- Promotions and Discounts: Rule-based pricing, coupon codes, and special promotions
- Customer Segmentation: Target different groups based on behavior, location, or order history
- Personalised Experiences: AI-driven product recommendations and generative AI based on user behaviour with Adobe Sensei
- Email Marketing Integrations: Connect with platforms like Mailchimp, Klaviyo and Marketo Engage
- SEO Optimisation: Built-in features like customisable URLs, metadata, and sitemaps
- Content Staging and Preview: Schedule and preview campaigns or changes before going live
- Loyalty Programs and Gift Cards: Drive repeat business and reward loyal customers
- Analytic Dashboards: Customise and create intelligence dashboards to understand and report on sales, customer engagement and more
These tools make Adobe Commerce a comprehensive platform not only for selling products but also for building long-term customer relationships and running data-driven campaigns.
What Are the Overall Benefits of Adobe Commerce?
Here are the key benefits of Adobe Commerce that make it a top choice for businesses looking to scale their eCommerce operations:
Highly Customisable and Flexible
Built on a modular architecture, Adobe Commerce allows developers to customise virtually every aspect of the store, which is perfect for businesses with unique needs.
Scalable for Growth
Supports multiple storefronts, languages, currencies, and high product volumes, making it ideal for global businesses and those looking to expand into new territories.
B2B and B2C Functionality
Offers built-in tools for both business models, including custom pricing, company accounts, and quoting.
Seamless Integrations
Connects easily with your current and future CRM, ERP, CMS, payment gateways, shipping solutions, and more.
Robust Security
Includes PCI compliance, two-factor authentication, and regular security updates, keeping you and your customers secure.
Performance and Speed
Optimised for fast load times with cloud infrastructure and support for Progressive Web Apps. Fast websites means a better user-experience and more sales!
Advanced Marketing & Personalisation
Powered by Adobe Sensei, offering AI-driven recommendations, personalised experiences, and promotions, as well as integrations into Adobe’s other marketing tools such as Marketo.
Business Intelligence & Reporting
Comprehensive reporting tools with dashboards, data visualisation, and custom report capabilities, making it easy to create, share and understand your sales & marketing data.
Mobile-Optimised & PWA Ready
Supports responsive design and headless commerce for app-like experiences on mobile devices.
Backed by Adobe Ecosystem
Works seamlessly with Adobe Analytics, Adobe Experience Manager, Creative Cloud, and other Adobe tools.
Conclusion
Adobe Commerce is a robust, enterprise-grade eCommerce platform designed for businesses that demand performance, flexibility, and the ability to scale globally. If you’re an eCommerce looking to scale up your production and need a digital infrastructure to match, or if you’re using an alternative eCommerce platform that you feel doesn’t have the functionality and integration required for a business looking to expand, then talk to our Adobe Commerce development team to see if this is the right system for you.
