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Atomic’s experience in web design ranges from over 7 years of experience as an agency, over 100 websites built and over 150 5-star reviews. Our cutting-edge development and design team have built a seamless process for planning, designing, and implementing beautiful, responsive web design. Our design efforts help to boost user experience and visibility on search engines while giving your site a professional look that impresses your users. In this article, we will discuss Atomic’s process of web design built over the past 7 years of working with various clients online.
Initial Consultation and Discovery Phase
Initial Consultation
The first step in working with Atomic is the initial web design consultation. This is the time to share your business goals, vision, and objectives. An Atomic representation will take you through the process of working with Atomic Digital Labs and the web design process. We will also be able to offer you advice on how web design can help you reach your business objectives.
Discovery Phase
After a consultation, the Atomic design and development team will go into the discovery phase which is usually the first month of partnership with clients. This time is used to research and explore the client's brand positioning, unique selling points, and industry. Going into deep research helps our designers discover the key elements of the business that should be reflected in their web design projects.
We will also have a close look into your target audience for your business, analysing the demographics and user behaviour of users on your site and within your industry. This will give the professional web designers at Atomic key insights into the customer journey and how the design of your site can ease any pain points.
Atomic Road Map
After research and strategies have been built in the discovery phase, Atomic will give you a roadmap to the web design project. This is a document entailing the work to be done over the next few months, depending on your package with Atomic Digital Labs. From there, you will be able to see the hours planned, changes to the site that will be implemented and the web design strategy we propose. This ensures both Atomic and yourself are on the same page throughout the project, setting expectations for a smooth and professional web design process.
Research and Strategic Planning
The research and strategy phase is an important stepping stone to Atomic’s Web Design process as it helps us understand how to set your site apart from competitors, giving you a competitive edge and push in visibility. Part of this process is conducting an in-depth competitor analysis and marketing research into your industry. From this deep dive into your competition and market space, we can build a comprehensive strategy using critical insights from research to drive successful web design.
Market Research
We will initially begin the research into your business’ market by investigating key industry trends, any technologies emerging on the scene, and trends in customer behaviour. This gives us an in-depth understanding of what design elements and trends are successful within your industry as well as mistakes to avoid that have been made by competitors. From this research, we can implement a well-thought-out web design that is also future-proof, with thought put into technology updates and industry trends.
Competitor Analysis
Competitor analysis involves Atomic looking into your competitor's strengths, weaknesses, opportunities & threats. This gives us a 360-degree view of where your business sits in comparison to your competitors. From this analysis, we can also find any gaps your competitors have that your business could fill, with the aid of professional web design.
Web Design Strategic Planning
All of this thorough research done by professional web designers aids us in creating a well-thought-out, data-influenced design strategy for your site. Atomic will use the information gathered to design a strategy involving site architecture, user experience, visual design elements, and content strategy. This process ensures the web design at the end of the project is not only a high-quality visual aid to your business but also aligned with your business goals and positioning in the market.
Building Wireframes and Conceptual Design for Web Design
Building a wireframe
So Atomic has deep-dived into research and built an in-depth strategy for your site. The next step is to get to work on the wireframe of the site. A wireframe is the blueprint of the site that helps guide the web design project. They serve as the framework, simplifying visual elements and showing key aspects that will be implemented on each page as well as how pages will interact with each other on your site.
During this phase, Atomic will build out a clear structure of how users will navigate through your site. This includes navigational elements such as menus, key call-to-action buttons, and blocks of content. This provides a clear understanding of the user experience, ensuring navigating through the finished site will be seamless. Atomic will also give attention to the key user pathways, as found in the research into the customer journey in the discovery phase. We will ensure the key user pathways are highlighted, and that site information and actions can be easily accessed.
Collaboration with the client
At this stage, Atomic and the client will work together, with Atomic presenting the initial wireframing and gaining important feedback from the client. This allows you to get a better idea of the direction of the web design, pointing out any elements you would want changed or focused on. Refining the wireframe and layout of the web design is an important part of getting the navigation and concept together before full-scale implementation.
Visual Design & building prototype webpages
So the research is done and wire types have been finalised…now what? This is where Atomic’s 7 years of creative design skills come into play as we bring the concepts from the wireframes to life. Our team will reform the structure of the wireframe, adding visually compelling designs together with well-thought-out navigation into a prototype for the client.
We will carefully select brand colours, typography, images, and animations to give the site cohesion that resonates with your business’s brand identity throughout. We will work to balance both form and function whilst creating each webpage’s prototype to send to the client for review.
These prototypes aren't just for show; they are also interactive, allowing clients to practise clicking through pages and get a feel for the user experience once the pages have been finalised. We will continue to collaborate with you and your business at this stage, considering edits until the final prototype aligns with your business goals and vision.
Atomic’s Development Team
Once the prototypes of the web pages have been finalised by the design team and approved by the client, it is time for the Atomic developers to step in and use their coding skills to bring design concepts to life in a functional website. The development team adheres to the best practices in coding and utilises the latest technologies to stay up to date with the ever-changing digital space. Their coding practice aims to use clean, well-documented code to assist with any future updates that may be needed. This ensures the maintenance of your website is seamless in the future.
Atomic Developer Experience
Atomic developers have experience working on various website platforms, including:
They also have experience working with the following languages:
One of our top strengths as a professional web design agency is the ability to integrate all sorts of functionalities into websites for our clients due to our vast experience in various platforms and languages.
Responsive Design
A top priority for developers building web design is responsive design. We understand the importance of creating a consistent user experience on all devices. Using responsive design practices allows us to ensure that the website can adjust the design to different dimensions on screens. It creates a cross-platform compatibility that will give your site a competitive edge and seamless user experience.
Quality Assurance & Testing of Web Design
Once the developers have created all the pages with the updated designs and functionality, it is time to test the site and ensure the result is a fully functional, visually pleasing website. The process involves the team going through stages of quality assurance before sending the final product to the client for approval.
Usability Testing
At this stage, the developers will go through the new site, looking at each page from the perspective of a new user. We will test navigation, buttons, and interactive elements to ensure each journey stage is clear and quick for the user to understand and navigate to their desired conversion. We will also test any forms on the website to ensure they are being delivered to the proper emails.
Performance Testing
Atomic will then look at performance testing for the new site. This consists of looking at the website's load speed, responsiveness, and speed across devices. This is integral to a high-performing site, as low load speeds and poor responsiveness can negatively impact your site's visibility on search engines. Atomic’s developers will look into any components that could cause low load speeds and address them before the final website is published.
Security Checks
The Atomic team will also investigate the site for any security vulnerabilities. If any are spotted, it is key to have these fixed and tested again to ensure they won't pop up in the final design. Once these issues are fully resolved, any remaining adjustments can be made.
Launch of Web Design
The last milestone in Atomic’s professional web design process is launching the website's new design. Our meticulous process before this ensures that the launch of the finished project is as seamless as possible, providing a successful, fully-optimised website.
During the launch, we are checking continuously across browsers to ensure the website is fully functional. But the launch is not the end of our relationship with clients. After the launch of a web design, we will offer tech support, maintenance, and ongoing communication over the success of the web design.
Post-launch support is integral to our service as it allows us to regularly update and maintain the success of the website, fix any issues that may arise in the future, and monitor the performance of the website for any further optimisations needed in the long term.
To conclude our comprehensive process for custom web design services, we would like to highlight the importance of our structured process as an essential element in delivering high-quality web design services. From years of experience in the web design industry, we have built a process that can be customized to all types of businesses, ensuring success for each client we work with.
Are you ready to boost your website’s traffic through high-quality web design? Contact Atomic Digital Labs today for a consultation and start crafting a custom web design to elevate your brand and drive your business forward.
