As LLMs and AI tools evolve and grow, some of the world’s leading businesses are already making use of the new capabilities of this technology by creating products, workflows and automations that stand them out from the competition. These are real-life use cases of how Artificial Intelligence and Language-Learning Models are shaping the world’s largest enterprises.
Apple
No stranger to technological innovation, Apple has already established themselves in the AI market with Apple Intelligence, their very own AI system included in their latest phone and computer system software. This AI can be customised to a user's own preference, with subtle features aimed at improving the functionality and efficiency of the various features and apps on Apple devices.
First, there is the ability to summarise notifications and web page content; the AI will take a message or app notification, and give you quick and readable text from your lock screen that summarises the content of that notification.
It even helps you write your own text and has built-in image generation tools from text prompts. Siri has been given an AI boost too, making their virtual personal assistant more intuitive and helpful than ever before.
Salesforce
One of the world’s leading CRM systems has developed their own AI infrastructure thanks to their Einstein Copilot model, and that AI is quickly transforming their systems into even more efficient tools for users and customers like. From automated sales workflows to richer marketing customisations and personalised user experiences, Salesforce is using AI to their full advantage to increase efficiency, productivity and results for their customers.
AI is even being rolled out to their subsidiaries, with Slack, the popular internal communication tool, now offering AI summaries and note-taking so that employees can track their actions and meeting agendas more accurately than ever before.
Spotify
The popular music streaming platform had added several AI features to entice new customers and retain their current user base, with features never before seen in the music industry.
First is their AI DJ, a vocalised persona that describes the music you’re about to listen to, much like a regular radio DJ, and then tailors playlists and music based on an individual listener's preferences and previous song choices.
Then there are AI playlists, which are still in Beta at the time of writing. This is a prompt-based tool that allows users to type descriptive text to create a playlist of music that matches a mood or an abstract concept. For example, “beach music you could listen to on holiday” would normally be too specific a search term, but with AI playlists, Spotify generates a list of songs that fit this vibe perfectly.
Dominos Pizza
A simple, yet powerful, example is how Domino's Pizza have leveraged AI and NLP (Natural Language Processing) to create a chatbot across their territories that can handle customers' requests and orders with minimal to no human intervention from the supplier side.
Users are now able to order pizzas easily and swiftly, thanks to the extensive work Dominos has put in, not just to create the chatbot, but to improve its efficiency through NLP, so that users don’t hit a dead end with a request the bot cannot understand.
The result? Less budget on manpower, increases in revenue, and more customers returning to order their favourite combinations through the chatbot.
Upstart
A new disruptor in the fintech marketplace, Upstart is a full AI product that connects lenders and financial institutions with end users looking for funding, investment and capital. Their model has been trained on real user loan payment behaviour, but it doesn’t stop there.
Upstart’s AI infrastructure is used for fraud prevention, risk reduction and loan approvals, supplying services for consumers, lenders and dealers alike, all powered and optimised by AI.
Unlike the other businesses on this list, AI is at the core of Upstart’s digital infrastructure, but goes beyond mere gimmick and adds value, and into the realm of an industry leader.
Can your business benefit from AI?
As the AI trend continues, industry leaders and market disruptors are increasingly being seen as those businesses that utilise AI to benefit their internal procedures and customer-facing products & features.
For those looking to beat the competition and stay ahead of the curve, AI is a need, not a want. If there are aspects of your business that are inefficient, repetitive or create frustration for your staff or customers, then it is likely that an AI solution already exists to solve it.
Remember, AI isn’t just a feature to help sell your offering; it’s a tool to improve your business operations behind the scenes.
How to add AI to your business
If you are looking for ways of developing an AI workflow, system, app or product to help your business, then talk to an AI developer such as Atomic Digital Labs. We can help find the right LLM and AI models to integrate with our own developer knowledge to create bespoke tools and automations tailored to your business.
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